Philosophy

Hello, I’m Aliki.

The designer and artisan behind every creation you see here.

My journey into shoemaking began after studying Finance & Banking—a path that ultimately led me to discover my true passion for craftsmanship and design.

For over seven years, I have been handcrafting leather shoes and accessories in Greece, combining traditional techniques with clean, contemporary aesthetics. Every piece is thoughtfully made using carefully selected natural materials, with the belief that timeless design should be both beautiful and enduring.

This brand is a reflection of slow craftsmanship, honest materials, and the quiet beauty of things made by hand.

Founded in 2025, Apus is the Latin rendering of “without feet”. Apus is a small constellation that represents the bird of paradise, once believed to lack feet because it spends most of its lifetime in the air. It was chosen as a symbolism of a natural, light feeling and softness, adding a celestial sense to our identity.

The brand’s philosophy is based on diachronic aesthetics and comfort elegance. Timeless designs over fleeting fashion trends, combined with traditional craftsmanship, define our character. In a world of fast fashion and fading quality, we chose to slow down and create the old way — with patience, skill and soul. These are values that still truly matter to us.

All shoes are handmade-to-order with care, dedication and high-quality leather. No stock is available either from the Apus Line or the Bespoke Line.

• Apus Line consists of our signature designs — a collection made upon request in your size, color and preferred type of leather.
• Bespoke Line offers one-of-a-kind designs — “sur mesure” shoes created according to your personal vision and specific design request.

The inspiration behind shoes comes from everyday life, daily needs, the arts and the interaction with people that represent uniqueness, eleganc and style.

Experience the joy of shoes made just for you — fully handcrafted and perfectly fitted.

Our motto:
“Simplicity rules and burns like fire!”