{"id":36,"date":"2025-10-19T19:40:15","date_gmt":"2025-10-19T16:40:15","guid":{"rendered":"https:\/\/apusathens.gr\/?page_id=36"},"modified":"2026-07-05T22:57:16","modified_gmt":"2026-07-05T19:57:16","slug":"philosophy","status":"publish","type":"page","link":"https:\/\/apusathens.gr\/en\/philosophy\/","title":{"rendered":"Philosophy"},"content":{"rendered":"<section class=\"section\" id=\"section_602681533\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-full-width align-middle align-center\"  id=\"row-114289762\">\n\n\n\t<div id=\"col-2113203794\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n  <div id=\"page-header-1988004013\" class=\"page-header-wrapper\">\n  <div class=\"page-title light simple-title\">\n\n    \n    <div class=\"page-title-inner container align-center text-center flex-row-col medium-flex-wrap\" >\n              <div class=\"title-wrapper uppercase flex-col\">\n          <h1 class=\"entry-title mb-0\">\n            Philosophy          <\/h1>\n        <\/div>\n                <div class=\"page-title-sub op-7 flex-col\">\n          <p class=\"lead\">Our Soul, Our Craft<\/p>\n        <\/div>\n                    <div class=\"title-content flex-col\">\n        <ul class=\"nav sm-touch-scroll nav-line nav-uppercase text-center nav-center\"><li class=\"nav-single-page hidden\"><\/li><\/ul>      <\/div>\n    <\/div>\n\n       <\/div>\n    <\/div>\n  \n\n<div class=\"text-center\"><div class=\"is-divider divider clearfix\" style=\"max-width:60%;height:2px;background-color:rgb(0, 0, 0);\"><\/div><\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row\"  id=\"row-1998731339\">\n\n\n\t<div id=\"col-1376564559\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>Hello, I&#8217;m Aliki.<\/p>\n<p>The designer and artisan behind every creation you see here.<\/p>\n<p>My journey into shoemaking began after studying Finance &#038; Banking\u2014a path that ultimately led me to discover my true passion for craftsmanship and design.<\/p>\n<p>For over seven years, I have been handcrafting leather shoes and accessories in Greece, combining traditional techniques with clean, contemporary aesthetics. Every piece is thoughtfully made using carefully selected natural materials, with the belief that timeless design should be both beautiful and enduring.<\/p>\n<p>This brand is a reflection of slow craftsmanship, honest materials, and the quiet beauty of things made by hand.<\/p>\n<p>Founded in <strong>2025<\/strong>, <strong>Apus<\/strong> is the Latin rendering of \u201cwithout feet\u201d. Apus is a small constellation that represents the <strong>bird of paradise<\/strong>, once believed to lack feet because it spends most of its lifetime in the air. It was chosen as a symbolism of a <strong>natural, light feeling and softness<\/strong>, adding a celestial sense to our identity.\n<\/p>\n<p>\nThe brand\u2019s philosophy is based on <strong>diachronic aesthetics and comfort elegance<\/strong>. Timeless designs over fleeting fashion trends, combined with traditional craftsmanship, define our character. In a world of fast fashion and fading quality, we chose to <strong>slow down<\/strong> and create the old way \u2014 with <strong>patience, skill and soul<\/strong>. These are values that still truly matter to us.\n<\/p>\n<p>\nAll shoes are <strong>handmade-to-order<\/strong> with care, dedication and high-quality leather. <strong>No stock<\/strong> is available either from the Apus Line or the Bespoke Line.\n<\/p>\n<ul>\n<li><strong>Apus Line<\/strong> consists of our signature designs \u2014 a collection made upon request in your size, color and preferred type of leather.<\/li>\n<li><strong>Bespoke Line<\/strong> offers one-of-a-kind designs \u2014 \u201csur mesure\u201d shoes created according to your personal vision and specific design request.<\/li>\n<\/ul>\n<p>\nThe inspiration behind  shoes comes from <strong>everyday life, daily needs, the arts and the interaction with people<\/strong> that represent uniqueness, eleganc and style.\n<\/p>\n<p>\nExperience the joy of shoes made just for you \u2014 <strong>fully handcrafted and perfectly fitted<\/strong>.\n<\/p>\n<p style=\"font-weight:bold; font-style:italic; text-align:center;\">\nOur motto:<br \/>\n\u201cSimplicity rules and burns like fire!\u201d<\/p>\n\n\n  \n    <div class=\"row large-columns-4 medium-columns-3 small-columns-2\" >\n  <div class=\"gallery-col col\" >\n          <div class=\"col-inner\">\n            <a class=\"image-lightbox lightbox-gallery\" href=\"https:\/\/apusathens.gr\/wp-content\/uploads\/2026\/06\/1-copy-973x1024.jpg\" title=\"\">            <div class=\"box has-hover gallery-box box-overlay dark\">\n              <div class=\"box-image\" >\n                <img decoding=\"async\" width=\"285\" height=\"300\" src=\"https:\/\/apusathens.gr\/wp-content\/uploads\/2026\/06\/1-copy-285x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" ids=\"752,751,753\" srcset=\"https:\/\/apusathens.gr\/wp-content\/uploads\/2026\/06\/1-copy-285x300.jpg 285w, https:\/\/apusathens.gr\/wp-content\/uploads\/2026\/06\/1-copy-973x1024.jpg 973w, https:\/\/apusathens.gr\/wp-content\/uploads\/2026\/06\/1-copy-768x808.jpg 768w, 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width=\"300\" height=\"295\" src=\"https:\/\/apusathens.gr\/wp-content\/uploads\/2026\/06\/2-copy-300x295.jpg\" class=\"attachment-medium size-medium\" alt=\"\" ids=\"752,751,753\" srcset=\"https:\/\/apusathens.gr\/wp-content\/uploads\/2026\/06\/2-copy-300x295.jpg 300w, https:\/\/apusathens.gr\/wp-content\/uploads\/2026\/06\/2-copy-1024x1008.jpg 1024w, https:\/\/apusathens.gr\/wp-content\/uploads\/2026\/06\/2-copy-768x756.jpg 768w, https:\/\/apusathens.gr\/wp-content\/uploads\/2026\/06\/2-copy-1536x1512.jpg 1536w, https:\/\/apusathens.gr\/wp-content\/uploads\/2026\/06\/2-copy-2048x2016.jpg 2048w, https:\/\/apusathens.gr\/wp-content\/uploads\/2026\/06\/2-copy-12x12.jpg 12w, https:\/\/apusathens.gr\/wp-content\/uploads\/2026\/06\/2-copy-1200x1181.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>                                  <div class=\"overlay fill\"\n                      style=\"background-color: rgba(0,0,0,.15)\">\n                  <\/div>\n                               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